Autor: Daniel Echeverría Alemán

 Soy creyente de que a través de los textos, imágenes y crónicas con sentido se puede dar un mejor rumbo a nuestra vida personal o aportar un pequeño “granito de arena” a la vida pública del país. Hoy más que nunca México necesita voces en todas partes que sean disidentes unas de otras, en aras de un nuevo proceso electoral que viviremos en los próximos años. ¡Otra vez volveremos a elegir!.

Daniel Echeverría Alemán + Autor de El Blog de Echeverría Alemán

Daniel Echeverria Aleman
Daniel Echeverría Aleman en Linked in

Daniel Echeverría – Alemán

Bussiness Development


Ciudad de México y alrededores, México
Marketing y publicidad
  1. Echeverría Advancedfy
  1. 11:11 Once Once,
  2. Gran Hotel Ciudad de México
  1. Massachusetts Institute of Technology
Sitios web
  1. Blog
  2. Sitio web de la empresa


Consultant of Digital Marketing, with projects in Latin America and Spain.
I have designed a conceptual plan for Consumer Brand Architecture and policies in the digital spectrum. It is based on developing an exact and individual methodology to guarantee the success of our customers (consumer brands, entrepreneurs, startups, political parties and services) and their companies in the Digital World, either in exhibition in Social Networks, Mobile Applications, Development Web or Digital Positioning on emerging platforms.


  • Director Of Business Development

    Echeverría Advancedfy
     – actualidad (1 año 3 meses)México

    Currently developing a web architecture office of political and consumer brands with presence in Mexico, some countries in Latin America and Spain.

    – Responsible for Designing the Business Plan and determining the strategic direction of the company.

    – Create the concept in Mexico of Digital Architecture for brands.

    – General management of the project.

    – Business Plan for the capitalization and search of venture capital funds for the company.

    – I designed 4 basic pillars of final promise to the client as USP of Echeverria Digital Architecture [EAD]. Here are the details:

    1. Return on investment [ROI] insured
    2. A fairer treatment and strategies than that of any Digital Agency
    3. A truly architectural brand analysis.
    4. Position Brands or Services of the final customer in the Internet and in the Digital World.

    The development includes the final creation of the project and the technical part of the brand (Web Development, Strategy of Social Networks). It allows generating the necessary information to carry out the construction of the brand, based on planning, social networks and Digital Advertising, which must be reliable and reliable in the information contained.

    Projects in 2017

    Political parties in Mexico
    NOOX Spaces
    Miss Spain
    NTO Virtual Reality
    Bionette Mexico
    OWC International
    MUAK Underwear
    Techology Update Latin America
    Mexico google
    Facebook Advertising

  • Senior Project Manager

    11:11 Once Once
     –  (3 años)Ciudad de México y alrededores, México

    Digital and coaching studio that provides companies with solutions in Design, Development of Apps, Construction of Websites, Management of Social Networks and Internet Advertising, such as Google Ad Words and other websites.

    – Management and Logistics of new web projects and social networks.
    – Definition of digital strategies for clients in Latin America
    – Responsible for determining the strategic direction of the company and ensuring that it is implemented through functional measures as well as pending in the creation of the organization’s culture and business plans.

    – Seek venture capital funds to grow or for an exit strategy.

    – Coordination of all the projects of the company.

    – Search Partners and Business Tools

  • Marketing Communication Manager

    Gran Hotel Ciudad de México
     –  (1 año 1 mes)

    Coordinate and promote the modernization and adaptation to digital platforms of the company in favor of a better sales optimization.

    – Management of Budgets.
    – Commercial strategies.
    – Coordination and logistics of media in new platforms
    – Strategies of Marketing and / or Advertising.
    -Marketing content.
    -Creation of written content for the online environment (social networks, blog, landing pages, websites, e-marketing).
    -Create blog entries according to the strategy and calendar of each campaign.
    -Definition of the tone and language of the content according to the objectives of each campaign.
    -Line content created to the SEO strategy of each campaign.
    – Focus content to the buyer person.
    -Investigation of the topics to be developed.
    -Conduct the potential customer to take action.
    -Colaboration with other areas to develop content.


  • Strategic Planning
  • Planificación estratégica
  • Marketing digital
  • Negociación
  • Redes sociales
  • Estrategia empresarial
  • Estrategia digital
  • Dirección

¿Cómo está esta traducción?

  • Excelente
  • Tiene errores


  • Massachusetts Institute of Technology

    Course edX: Entrepreneurship Bootcamp, Empresa, gestión, marketing y disciplinas afines, MIT LaunchX – EdX

    Curious about entrepreneurship, but not sure where to start? Becoming an Entrepreneur is designed in partnership with MIT to guide people of all ages and backgrounds through the process of founding a company. With enrollment in the hundreds of thousands, this course is as engaging and accessible as it is informative.

    Becoming an Entrepreneur will provide you with inspiration to explore an entrepreneurial path and tools to overcome the initial challenges of building a business.

    From developing new business ideas and doing market research to designing and testing your offering and pitching, this course follows LaunchX’s successful approach to entrepreneurship that leverages MIT’s Disciplined Entrepreneurship, lean methodologies, and design thinking. There will be a combination of short videos and activities that will challenge you to get you away from your computer screen and into the community to make a real impact.

  • Universidad Anáhuac México

    Marketing/Gestión de marketing, general
  • Banco Interamericano de Desarrollo

    EdX Course : ” La nueva economía digital en América Latina y el Caribe “, Digital Economy
     – actualidad

    The new digital economy in Latin America and the Caribbean

    From one moment to the next, new technologies – from computers and smartphones to the “IoT” or “Internet of things”, the cloud and the blockchain – have come to dominate our immediate environment and have generated a true “fourth revolution” industrial “: from home to work; Citizens, governments and companies today are faced with disturbing questions: how can a government take advantage of technological advances to achieve a better relationship with its citizens? What opportunities do these new technologies generate for companies? What skills do citizens need today to survive in this context? And, perhaps, the most interesting question: are Latin America and the Caribbean prepared to take advantage of this new digital era?



  • Español

    Competencia bilingüe o nativa

  • Inglés

    Competencia básica profesional


  • Agencia 11:11 Once Oce


    Digital and coaching agency that provides companies with solutions in Designing, Developing Apps, Building Websites, Managing Social Networks and Advertising on the Internet, such as Google Ad Words and other premmium sites

    Miembros de equipo:
  • Posicionamiento Digital Estratégico para Luis Córdova. PRI Jalisco

    Fecha de comienzo 

    Coaching and Design of Strategy of Political Brand in the spectrum of the social networks for ex Candidate to the Government of Tlaquepaque and current regidor of the region.

    Miembros de equipo:
  • Bionette México

    Fecha de comienzo 

    We develop a basic and low cost solution for Social Media Management with a personalized 24 x 7 support and Likes that really become ambassadors of your brand accompanied by a Generation of Multiplatform Digital Strategies that integrate a single objective: the success of your brand. We unify the best of Social Networks, Web Design and Digital Advertising in the Digital Positioning Market Solution from platforms that require a solid and individual strategy for each target audience.
    Our focused Community Management Strategy of Digital Architecture is highlighted in platforms such as:
    Linked In
    Specialized Content Platforms.

    Miembros de equipo:
  • OWC Barcelona 2016


    Desarrollo Estrátegico de Posicionamiento de Marca en medios digitales para el congreso de Ortodoncia más importante del mundo en Español.

    Miembros de equipo:

Experiencia de voluntariado y causas benéficas

Causas benéficas que le importan a Daniel:

  • Protección de animales
  • Arte y cultura
  • Infancia
  • Derechos civiles y acción social


  • Cick 3:16

    Social Media Project Lead
    Fecha de comienzo Organización cristiana de ayuda para personas en situaciones de vulnerabilidad.


  • Gran Hotel Ciudad de México

    • Project Manager


  • El Blog y Vlog de Echeverría – Alemán


    Soy creyente de que a través de los textos, imágenes y crónicas con sentido se puede dar un mejor rumbo a nuestra vida personal o aportar un pequeño “granito de arena” a la vida pública del país. Hoy más que nunca México necesita voces en todas partes que sean disidentes unas de otras, en aras de un nuevo proceso electoral que viviremos en los próximos años. ¡Otra vez volveremos a elegir!.

    Blog Daniel Echeverría Alemán →




Blog de Política, Economía y Sociedad en la región.